The Owner of Santos Lawn Service Is Looking to Buy

Multiple Choice

The owner of Santos Lawn Service is looking to buy a new lawn tractor, a major purchase and significant financial investment.The owner decides to purchase a Dixie Chopper because of their reputation for dependability and excellent customer service.This is an example of the _______ role the brand plays for customers.

A) Reassurance
B) Education
C) Communication
D) Invigoration
E) Benchmarking