Lucky's Lettuce Has Spent Much Time and Money Over the Past

Multiple Choice

Lucky's Lettuce has spent much time and money over the past several years trying to become the premium brand for lettuce.However managers are finding it very difficult to build a strong brand because of the commodity nature of lettuce.This is an example of the ______ limitation of branding.

A) Lack of meaningful differences among products
B) Failure to persuade the customer
C) Failure to over come poorly designed products
D) Failure to protect the brand
E) Lack of brand worthy communications