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NRG Beverages and DRNK Spirits Are Considering Co-Branding an Energy

Question 103

Multiple Choice

NRG Beverages and DRNK Spirits are considering co-branding an energy drink that also contains alcohol.The critical decisions in this type of relationship revolve around _____ for each firm.


A) Control factors
B) Resource commitments
C) Brand strength
D) Brand identity
E) Brand protection

Correct Answer:

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