Multiple Choice
KFC is very protective of its "Seven Herbs and Spices" recipe intellectual property, which, in the view of the company, gives them a significant competitive advantage over other chicken restaurants, and will use any legal resource available to protect its patented formula.This is an example of the _____ dimension of brand equity.
A) Brand Assets
B) Brand Association
C) Brand Awareness
D) Brand Loyalty
E) Perceived Quality
Correct Answer:
Verified
Correct Answer:
Verified
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