Multiple Choice
David Aaker defines _____ as "a set of assets (and liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the value provided by a product or service to a firm or that firm's customers."
A) Brand Identity
B) Brands
C) Brand Momentum
D) Brand Equity
E) Brand Symbols
Correct Answer:
Verified
Correct Answer:
Verified
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