Multiple Choice
ABC Pasta has developed a strong brand name in the dry pasta market place based on its texture and taste.Through its strong brand, ABC was able to introduce a successful line of sauces under the same brand name.This is an example of the _______ benefit of brand equity for brand sponsors being used to extend the product range.
A) Perceived Quality
B) Brand Image
C) Brand Connections
D) Perceived Bonuses
E) Brand Loyalty
Correct Answer:

Verified
Correct Answer:
Verified
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