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    Exam 8: Build the Brand
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    Dell Used Its Brand to Expand into New Areas Including
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Dell Used Its Brand to Expand into New Areas Including

Question 31

Question 31

Multiple Choice

Dell used its brand to expand into new areas including printers and consumer electronics such as LCD and plasma televisions.Dell engaged in a ______ extension.


A) Natural
B) Line
C) Random
D) Category
E) Basic

Correct Answer:

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