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The Marketing Manager of Store Brand Pain Reliever Is Designing

Question 28

Multiple Choice

The marketing manager of Store Brand Pain Reliever is designing the package for its new gel-coated capsules.Her main concerns are to design a package that prevents tampering on the shelf and keeps children from accessing the product without adult assistance.She is focusing on the ______ objective of packaging.


A) Protection
B) Aesthetic
C) Communication
D) Harmony
E) Usage promotion

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