Age Is a Commonly Used Method of Segmentation

Multiple Choice

Age is a commonly used method of segmentation.Age alone, however, may be dangerous _________.

A) Because lumping older or younger customers together in one group may not truly reflect the market.
B) As McDonalds found out with Happy Meals.
C) Because Grand Theft Auto was a huge hit.
D) Because Egg McMuffins are not just for older people.
E) None of the above.