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    Marketing Management Study Set 5
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    Exam 9: Segmentation, Target Marketing, and Positioning
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    Of People Born After 1965, Which Generation or Generations Do
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Of People Born After 1965, Which Generation or Generations Do

Question 95

Question 95

Essay

Of people born after 1965, which generation or generations do marketers favor and why?

Correct Answer:

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Because Gen X is such a small segment of...

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