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    Marketing Management Study Set 5
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    Exam 9: Segmentation, Target Marketing, and Positioning
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    Under Positioning Occurs When Consumers Have a Vague Idea About
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Under Positioning Occurs When Consumers Have a Vague Idea About

Question 98

Question 98

True/False

Under positioning occurs when consumers have a vague idea about the company and its products, and do not perceive any real differentiation.

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