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Ads with Messages Like "Orange Juice-It's Not Just for Breakfast

Question 60

Multiple Choice

Ads with messages like "Orange juice-It's not just for breakfast anymore!" or "Soup can be a delicious way to start a cold winter's day" are using _______ segmentation.


A) Benefits Sought.
B) Lifestyle.
C) Psychographic.
D) Usage.
E) Geographic.

Correct Answer:

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