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    Marketing Management Study Set 5
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    Exam 9: Segmentation, Target Marketing, and Positioning
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    What Is a Heterogeneous Market? What Is a Homogeneous Market
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What Is a Heterogeneous Market? What Is a Homogeneous Market

Question 55

Question 55

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What is a heterogeneous market? What is a homogeneous market? Give an example of each.

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A heterogeneous market is one made of di...

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