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    Marketing Management Study Set 5
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    Exam 9: Segmentation, Target Marketing, and Positioning
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    Hybrid Cars Attract Different Customer Segments
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Hybrid Cars Attract Different Customer Segments

Question 99

Question 99

Essay

Hybrid cars attract different customer segments.Identify two segments and explain what message you would send to each.

Correct Answer:

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The first segment is the green consumer ...

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