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    Exam 21: Implementing Interactive and Multi-Channel Marketing
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    Explain Why Marketers Believe That the Possibilities for Customer Value
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Explain Why Marketers Believe That the Possibilities for Customer Value

Question 251

Question 251

Essay

Explain why marketers believe that the possibilities for customer value creation are greater in the digital marketspace than in the physical marketplace.

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The marketspace creates customer value b...

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