Multiple Choice
Although the lack of control means that it is rarely the main element of a promotional campaign, __________ is an important element of most promotional campaigns.
A) publicity
B) advertising
C) personal selling
D) sales promotion
E) direct marketing
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q14: According to the textbook, _ recently won
Q15: The European Union passed a law called
Q17: Which of the following forms of direct
Q20: Promotional programs are directed at all of
Q21: Melissa saw an ad promoting Vermont as
Q35: When a manufacturer directs the promotional mix
Q126: Promotion objectives should possess three important qualities.
Q195: The outcome of a direct marketing offer
Q243: Which stage of the product life cycle
Q273: A _ consists of a response and