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Apple IPhone Was Introduced at an Initial Price of $600

Question 269

Multiple Choice

Apple iPhone was introduced at an initial price of $600.People waited in line overnight so they could be one of the first to own this unique smartphone.Which pricing strategy did Apple use to help recoup its research and development costs for the smartphone?


A) penetration pricing
B) experience curve pricing
C) customary pricing
D) skimming pricing
E) target pricing

Correct Answer:

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