Multiple Choice
Which of the following statements regarding odd-even pricing is most accurate?
A) Odd-even pricing is designed to give the consumer a better set of pricing alternatives.
B) Odd-even pricing can be used in conjunction with a skimming strategy, but should not be used with a penetration strategy.
C) Odd-even pricing does not work if the product is healthcare-related.
D) Overuse of odd-ending prices tends to mute its effect on demand.
E) Odd-ending prices are best used with large ticket items; it loses its effectiveness with moderate- to low-ticket items.
Correct Answer:

Verified
Correct Answer:
Verified
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