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  3. Study Set
    Marketing Study Set 11
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    Exam 12: Services Marketing
  5. Question
    Appearance of the Environment in Which the Service Is Delivered
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Appearance of the Environment in Which the Service Is Delivered

Question 53

Question 53

Multiple Choice

appearance of the environment in which the service is delivered and where the firm and customer interact can influence the customer's __________ of the service.


A) repeat usage
B) evaluation
C) exploitation
D) utilization
E) perception

Correct Answer:

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