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Georgia-Pacific Reduced the Content of Its Brawny Paper Towel Six-Roll

Question 204

Multiple Choice

Georgia-Pacific reduced the content of its Brawny paper towel six-roll pack by 20 percent without lowering the price.Georgia-Pacific used a __________ strategy.


A) top-down packaging
B) trading up
C) shrinkage
D) downsizing
E) product modification

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