Managers Often Use Two Special Indexes to Help Identify Strong

Multiple Choice

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts.The two indexes are (1) __________ (CDI) and (2) brand development index (BDI) .

A) category development index
B) consumer development index
C) competitive development index
D) channel development index
E) customization development index