Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity."A" represents the fourth and last step,which is to __________.

A) elicit the proper consumer responses to a brand's identity and meaning
B) develop positive brand awareness
C) reward loyal customer behavior
D) establish a brand's meaning in the minds of consumers
E) create a consumer-brand connection