Which of the Following Statements About the Decline Stage of the Product

Multiple Choice

Which of the following statements about the decline stage of the product life cycle is MOST accurate?

A) Ironically, in the decline stage, sales decline even though profits increase.
B) A product always enters the decline stage as the result a major product flaw or marketing misstep.
C) A major reason that a firm's product enters the decline stage is as a result of a change in the marketing environment.
D) The only real step that can be taken to avoid the decline stage and ultimately extinction is to increase marketing expenditures as soon as the product enters its maturity stage.
E) Service industries are exempt from the decline stage because of their intangible nature.