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    Marketing Study Set 11
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    Exam 11: Managing Successful Products,Services,and Brands
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    Organization's Use of a Name,phrase,design,symbol,or Combination of These to Identify
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Organization's Use of a Name,phrase,design,symbol,or Combination of These to Identify

Question 184

Question 184

Multiple Choice

organization's use of a name,phrase,design,symbol,or combination of these to identify its products and distinguish them from those of competitors is referred to as __________.


A) a label
B) branding
C) a trademark
D) a brand name
E) a trade name

Correct Answer:

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