Kellogg's Changed the Name of Its Heartwise Cereal to Fiberwise

Multiple Choice

Kellogg's changed the name of its Heartwise cereal to Fiberwise MOST likely to __________.

A) respond to a changing public interest from heart to intestinal health issues
B) convey a stronger product image, since "heart" implied sentimentality and "fiber" implied strength
C) comply with Food and Drug Administration guidelines on the use of the word "heart" in food brand names
D) avoid a lawsuit by the makers of Heartwise Organic Cereal because they claimed the names and benefits were too similar
E) complement its new line of breakfast fiber bars