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    Exam 10: Developing New Products and Services
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    Generating Insights Leading to Actions Based on Massive Numbers of Peoples
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Generating Insights Leading to Actions Based on Massive Numbers of Peoples

Question 69

Question 69

Multiple Choice

Generating insights leading to actions based on massive numbers of peoples' ideas is called __________.


A) brainstorming
B) groupthink
C) crowdsourcing
D) outsourcing
E) NIH syndrome

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