Market Segmentation Refers to

Multiple Choice

Market segmentation refers to

A) the philosophy that to do a truly excellent job of marketing, a company should concentrate only one customer segment at a time.
B) aggregating prospective buyers into groups that have common needs but who respond differently to a marketing action.
C) aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
D) disaggregating prospective buyers from groups into segments of one (individuals) and creating or designing specific products that will satisfy each individual's unique needs.
E) the belief that it is possible to satisfy every customer's needs if you can identify the correct segment within which they belong.