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Third Step in Segmenting and Targeting Markets That Link Customer

Question 11

Multiple Choice

third step in segmenting and targeting markets that link customer needs to marketing actions is to __________.


A) group potential buyers into segments
B) group products to be sold into categories
C) select target markets
D) develop a market-product grid and estimate size of markets
E) take marketing actions to reach target markets

Correct Answer:

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