Which of the Following Is NOT a Reason to Segment

Multiple Choice

Which of the following is NOT a reason to segment a market?

A) The ability to assign buyers to a segment is simple and cost-effective.
B) All the buyers in the entire market have similar wants and needs.
C) It would cause an increase in market share or profit.
D) There is a potential marketing action to reach it.
E) There are different wants and needs of buyers in the entire market.