Multiple Choice
the sneaker business,Heelys initially was practicing __________ positioning with sneakers that were similar in consumers' minds,so it introduced a line of Heelys sneakers that came with an imbedded,detachable wheel in the shoe's heel.
A) head-to-head
B) parallel market
C) lateral
D) repositioning
E) differentiation
Correct Answer:
Verified
Correct Answer:
Verified
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