Figure 9-10 -Figure 9-10 Above Shows the Market-Product Grid for a Wendy's

Multiple Choice

Figure 9-10
-Figure 9-10 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus after you've chosen the market segments to target and the product groupings to offer based on the market size estimates.The next step is to develop a simple marketing action to reach a target market.Sending out coupons for "10 percent off all purchases between 2:00 PM and 4:30 PM" during the winter quarter would target potential

A) dormitory customers.
B) night commuter customers.
C) between-meal snack customers.
D) after-dinner snack customers.
E) apartment customers.