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    Marketing Study Set 11
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Picture or Verbal Description of a Product or Service a Firm
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Picture or Verbal Description of a Product or Service a Firm

Question 78

Question 78

Multiple Choice

picture or verbal description of a product or service a firm might offer for sale is referred to as a(n)


A) constraint.
B) proposition.
C) new-product concept.
D) alternative.
E) protocol.

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