Multiple Choice
Figure 8-3
-Figure 8-3 above shows the top five prime-time broadcast TV shows during a recent May sweeps week.Advertisers like Sears use the Nielsen Television Ranking Index Report from the Nielsen Company to identify the ratings of the top TV programs so they can make informed advertising media purchase decisions.Which TV program would you expect Sears to pay the most for,presuming its demographics meet those of its target audience?
A) American Idol-Thursday
B) American Idol-Wednesday
C) NCIS
D) Dancing with the Stars-Results
E) The Mentalist
Correct Answer:
Verified
Correct Answer:
Verified
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