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    Marketing Study Set 11
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Key Elements in Deciding How to Collect Marketing Data Are
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Key Elements in Deciding How to Collect Marketing Data Are

Question 187

Question 187

Multiple Choice

key elements in deciding how to collect marketing data are __________ and __________.


A) concepts; notions
B) concepts; methods
C) notions; hypotheses
D) perceptions; impressions
E) methods; theories

Correct Answer:

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