Multiple Choice
Melissa has just told her supervisor,"I'm so glad I bought the Samsung Galaxy S II rather than those other smartphones I was considering.I can do my e-mail,access my music,and even search the Internet with it.It's like having a mini-computer in my pocket." Which stage of the consumer purchase decision process is demonstrated by Melissa's conversation?
A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase behavior
Correct Answer:
Verified
Correct Answer:
Verified
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