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Ad for Conesco's Life Insurance Asks the Question,"How Do You

Question 318

Multiple Choice

ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the hierarchy of needs?


A) physiological needs
B) safety needs
C) social needs
D) personal needs
E) self-actualization needs

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