Multiple Choice
Which of the following is an incorrect statement about buyers and users?
A) The primary focus of marketers should be placed on the buyer.
B) The buyer is not always the user.
C) The payer is not necessarily the one who makes the product decision.
D) The product may be used by people other than the buyer.
Correct Answer:
Verified
Correct Answer:
Verified
Q2: The implicit marketing objective of the production
Q3: Industry trade practices, advertising and pricing practices
Q4: Studies have shown that small reductions in
Q5: The product concept assumes that consumers will
Q6: The underlying premise of the marketing concept
Q8: The selling concept focuses on selling products
Q9: A personal consumer buys goods for all
Q10: According to customer satisfaction research, one type
Q11: A marketer 'in love' with his or
Q12: An organisation using online data freely available