Multiple Choice
The underlying premise of the marketing concept is that a company should:
A) strive to make products available at the lowest prices possible.
B) make what it can sell.
C) sell what it can make best.
D) include the latest features and technologies in their products.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: _ are very satisfied customers but have
Q2: The implicit marketing objective of the production
Q3: Industry trade practices, advertising and pricing practices
Q4: Studies have shown that small reductions in
Q5: The product concept assumes that consumers will
Q7: Which of the following is an incorrect
Q8: The selling concept focuses on selling products
Q9: A personal consumer buys goods for all
Q10: According to customer satisfaction research, one type
Q11: A marketer 'in love' with his or