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  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 1: The foundations of consumer behaviour
  5. Question
    According to Customer Satisfaction Research, One Type of Customer, the Mercenary
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According to Customer Satisfaction Research, One Type of Customer, the Mercenary

Question 10

Question 10

True/False

According to customer satisfaction research, one type of customer, the mercenary, is a very satisfied consumer who has no real loyalty to the company.

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