Multiple Choice
Today, the ______ that consumers are experiencing allows for greater customisation of products, services and promotional messages than older marketing tools.
A) digital revolution
B) one-to-one concept
C) consumerism movement
D) environmental conversion
Correct Answer:

Verified
Correct Answer:
Verified
Q55: The digital revolution introduced all of the
Q56: When a consumer buys a new product,
Q57: According to the 'customer pyramid' model, the
Q58: What is the difference between the personal
Q59: Explain the selling concept and the marketing
Q61: The digital revolution introduced all of the
Q62: Many product life cycles have shortened due
Q63: Which of the following is an example
Q64: Personal consumers buy goods and services for
Q65: The discipline of consumer behaviour has been