Multiple Choice
Which of the following is an example of the marketing concept?
A) Ferdinand Porsche creating a 'people's car', The Volkswagen which was produced intensively in a cheap and efficient manner.
B) A funeral insurance company aggressively advertising its policy options on television to a wide variety of consumers.
C) A modern technology company creating a new mobile device to suit the wants and needs of the population.
D) Qantas offering and emailing specialised deals to their frequent flyer customers suited to their individual needs.
Correct Answer:

Verified
Correct Answer:
Verified
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