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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 1: The foundations of consumer behaviour
  5. Question
    According to the 'Customer Pyramid' Model, the 'Lead' Tier of Customers
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According to the 'Customer Pyramid' Model, the 'Lead' Tier of Customers

Question 57

Question 57

True/False

According to the 'customer pyramid' model, the 'lead' tier of customers includes heavy users who are not price-sensitive.

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