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  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 1: The foundations of consumer behaviour
  5. Question
    The ______ Concept Assumes That Consumers Will Buy the Product
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The ______ Concept Assumes That Consumers Will Buy the Product

Question 73

Question 73

Multiple Choice

The ______ concept assumes that consumers will buy the product that offers them the highest quality, the most features and the best performance.


A) production
B) product
C) selling
D) marketing

Correct Answer:

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