It Is Important to Retain Customers and Keep Them Highly

Multiple Choice

It is important to retain customers and keep them highly satisfied for several reasons, except:

A) it is usually more expensive to win new customers than to keep existing ones.
B) to avoid negative word-of-mouth.
C) a satisfied customer is a repeat customer.
D) satisfied customers will endure unsatisfactory service from a company but will feel obligated not to switch to a competing brand.