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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 2: Market segmentation: segmenting, targeting and positioning for diverse
  5. Question
    Consumer Cohorts Are Individuals Born During the Same Period of Time
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Consumer Cohorts Are Individuals Born During the Same Period of Time

Question 47

Question 47

True/False

Consumer cohorts are individuals born during the same period of time who grow and travel through life together, experiencing similar events as they grow up. Baby boomers in Australia are a special sort of such cohort.

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