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    Consumer Behaviour Study Set 1
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    Exam 4: Personality and self-concept
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    Highly Dogmatic Consumers Will Be More Accepting of Ads for New
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Highly Dogmatic Consumers Will Be More Accepting of Ads for New

Question 15

Question 15

Multiple Choice

Highly dogmatic consumers will be more accepting of ads for new products or services that contain a(n) _____ appeal.


A) dogmatic
B) social character
C) optimum stimulation
D) authoritative

Correct Answer:

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