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    Consumer Behaviour Study Set 1
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    Exam 4: Personality and self-concept
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    A Firm Advertising Its Innovative New Product Would Use Magazine
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A Firm Advertising Its Innovative New Product Would Use Magazine

Question 12

Question 12

Multiple Choice

A firm advertising its innovative new product would use magazine ads to best reach those classified through cognitive personality traits as:


A) verbalisers.
B) orators.
C) visual stimulists.
D) oral stimulists.

Correct Answer:

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