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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 4: Personality and self-concept
  5. Question
    In Terms of Personality Traits, Consumers Exhibiting a High Level
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In Terms of Personality Traits, Consumers Exhibiting a High Level

Question 10

Question 10

True/False

In terms of personality traits, consumers exhibiting a high level of dogmatism are less likely to adopt innovative products.

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