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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 4: Personality and self-concept
  5. Question
    To Understand the Prevailing Self-Image of Their Target Market Would
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To Understand the Prevailing Self-Image of Their Target Market Would

Question 9

Question 9

Multiple Choice

To understand the prevailing self-image of their target market would be useful for a firm to use in developing its:


A) product design.
B) brand image.
C) promotion.
D) all of the above.

Correct Answer:

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