Multiple Choice
Marketers successfully use soundtracks of a frequently viewed TV commercial on radio. Consumers who are familiar with the TV commercial perceive the radio as incomplete, so in their need for completion they mentally play back the visual content as well. This is an example of:
A) stereotyping.
B) grouping.
C) closure.
D) exaggeration.
Correct Answer:
Verified
Correct Answer:
Verified
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